• Nur Laminero

CSR 3.0 - Personal Social Responsibility

Updated: Jul 23

AN EXCERPT FROM THE BOOK INTRODUCTION TO CSR IN ASEAN


Responsibility is universal. The desire for a better society is universal, and most importantly, personal. Therefore CSR is not just for business alone. Every person dreams of living in a better world, and of providing a good life for themselves and their loved ones. It is this reason why they work for their dreams, and strive to be productive contributors to society. Hence, CSR must be viewed from a prism that is not limited to businesses, but rather encompasses up to the perspective of an individual, We ask the question,


"How can individuals, organizations and businesses help build a better society?"

The Benita and Catalino Yap Foundation, together with Dr. Francisco L. Roman Jr. of the Asian Institute of Management, came up with a local definition of CSR during the UN Principals of Management Education Meeting at De La Salle University last February 2013. It requires ethical conduct, good governance and imbibing Citizenship, Sustainability and Social Responsibility. Personal Social Responsibility (CSR 3.0) is anchored on three things:

Citizenship

As a practical start, each individual can contribute to the common good by being a good citizen who helps build his or her nation through simple everyday acts. This requires a fundamental and continuous understanding that one belongs to a community and that he or she has duties and responsibilities within this community


Sustainability

Worldwide, the call for sustainable development is progressing. Sustainable Development is defined as “Development that meets the needs of the present without compromising the ability of future generations to meet their own needs”. Individuals, and organizations are encouraged to apply more sustainable practices like zero-carbon footprint, recycling, upcycling, water conservation, etc.


Social Responsibility

We need to strive to always be our brothers’ or sisters’ keeper. Given the limited time and resources that we have, how do we alleviate the suffering of our neighbour? How do we use our talents to ensure we can do the most good? What efforts can we do in order to make the lives of others better and more meaningful?


The more these values are lived out as lifestyle, one’s commitment to create positive change will deepen. There is a personal transformation that occurs in an individual that strengthens their ability to make a difference

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